• Hong Kong teenagers step into new die-cut world

    22 October 2011

    On a mission to appeal to the instant gratification-seeking youth of today, Marc & Chantal Design created this multi-dimensional and layered experience for the Home Affairs Bureau, Civic Education Resource Centre (CERC) in Hong Kong. While the topic of Civic Education may seem lackluster to some, the team at Marc & Chantal saw the task as an opportunity to turn the subject into an entertaining, engaging and memorable experience. In order to emphasize the relationship and link between the way an individual carries one’s self, their responsibility to family and personal behaviors within the country as a whole, the designers played with cut-out shapes to create a layered and three-dimensional experience.

    Overall, Marc & Chantal applied a visual language that would speak to the young visitors, while the engaging, comic characters enliven the exhibition and bring a real personality to the static, die-cut inspired design. Similar to a television studio, the space is divided into mini-sets and uses a mix of pattern and die-cut shapes to create an environment symbolic of daily life in Hong Kong.

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