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Known to Londoners as one of the city’s greenest and most desirable residential quarters, Putney, at the heart of prime South-West London, is also one of its strongest rental markets, seeing 3.6 tenant applications for every available property (Knight Frank residential research, Q1 2013).
Putney Plaza at 88 Upper Richmond Road is the most significant new apartment development in the area for five years. The 148 one, two- and three-bedroom apartments and panoramic Sky Gardens and Penthouses are found in four new buildings, including The Beacon Tower. The apartments range in size from a one-bedroom of 484 sq ft to a three-bedroom of 1,615 sq ft. Prices start at £399,000. Created by Art Estates, sister company of the experienced and well-known UK luxury homes developer Royalton, which has developed luxury homes for Premiership footballers and international golfers such as Ian Poulter.
Putney Plaza’s residents will enjoy a private courtyard garden of over half an acre filled with mature trees and shrubbery set in planters, as well as apartments designed by renowned interior designer Louise Bradley. A gym, restaurant, coffee and patisserie shop and concierge complete the feeling of a new residential address. The development is moments from the nearest Underground station, with links to Knightsbridge and central London.
Seb Warner of International Project Marketing at Knight Frank, says, “Prime South-West London is proving a popular choice for investors who want secure, strong rental yields and a good return from their property buy, yet are looking at a lower price point than the very centre of the city. Putney Plaza is a rare chance to buy into a new development in the area.
The apartments have good rental potential thanks to their proximity to transport links and high-quality architecture and interior design.”
Ken Parker, Managing Director of Art Estates, says, “Putney Plaza has given us the opportunity to apply our experience and knowledge of the luxury residential market to a new apartment development. The location is exceptional and we have created an environment and a style which has not been available before in South West London.”
Prime South-West London has a broad tenant base made up of both corporate and private renters from the UK and overseas. The number of households in Putney is expected to grow by 20% over the next year.
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