{"id":4837,"date":"2016-04-06T11:47:29","date_gmt":"2016-04-06T03:47:29","guid":{"rendered":"http:\/\/www.prc-magazine.com\/sc\/?p=4837"},"modified":"2016-04-06T11:47:29","modified_gmt":"2016-04-06T03:47:29","slug":"adobe-marketing-cloud-%e9%87%8d%e6%96%b0%e5%ae%9a%e4%b9%89%e7%94%b5%e8%a7%86%e4%bd%93%e9%aa%8c","status":"publish","type":"post","link":"https:\/\/www.prc-magazine.com\/sc\/adobe-marketing-cloud-%e9%87%8d%e6%96%b0%e5%ae%9a%e4%b9%89%e7%94%b5%e8%a7%86%e4%bd%93%e9%aa%8c\/","title":{"rendered":"Adobe Marketing Cloud \u91cd\u65b0\u5b9a\u4e49\u7535\u89c6\u4f53\u9a8c"},"content":{"rendered":"<p><strong>\u00a0(3 \u6708 24 \u65e5\u00a02016 \u5e74 &#8211; \u9999\u6e2f) \u2014 \u591a\u8424\u5e55\u548c\u81ea\u9009\u6536\u770b\u7684\u65b9\u5f0f\u5df2\u7ecf\u5f7b\u5e95\u6539\u53d8\u4e86\u7535\u89c6\u884c\u4e1a\u3002\u4eca\u5929\uff0c\u6d88\u8d39\u8005\u5bf9\u4ee5\u4e0d\u540c\u65b9\u6cd5\u89c2\u770b\u4f20\u7edf\u7535\u89c6\u7684\u6e34\u6c42\u6b63\u4e3a\u7535\u89c6\u7f51\u7edc\u548c\u6536\u8d39\u7535\u89c6\u4f9b\u5e94\u5546\u5e26\u6765\u6311\u6218\u3002\u6108\u6765\u6108\u591a\u89c2\u4f17\u900f\u8fc7\u4e0d\u540c\u79cd\u7c7b\u7684\u4e92\u8054\u7f51\u88c5\u7f6e\u548c\u5e73\u53f0\u6536\u770b\u7535\u5f71\u3001\u7535\u89c6\u8282\u76ee\u3001\u4f53\u80b2\u8282\u76ee\u76f4\u64ad\u4ee5\u53ca\u5176\u4ed6\u5185\u5bb9\u3002\u89c2\u4f17\u6b63\u5bfb\u627e\u80fd\u53d6\u4ee3\u6709\u7ebf\u3001\u536b\u661f\u548c\u6d41\u52a8\u88c5\u8f7d\u6536\u8d39\u7535\u89c6\u7ec4\u5408\u7684\u66ff\u4ee3\u54c1\uff0c\u5e76\u4e14\u9010\u6e10\u63a1\u7eb3\u7ecf\u4e92\u8054\u7f51 (OTT) \u4f20\u9012\u5230\u4efb\u4f55\u8424\u5e55\u7684\u7535\u89c6\u548c\u7535\u5f71\u3002<\/strong><\/p>\n<p><a href=\"http:\/\/www.prc-magazine.com\/sc\/files\/2016\/04\/lcd-led-or-plasma-tv.jpg\"><img loading=\"lazy\" class=\"alignright  wp-image-4838\" src=\"http:\/\/www.prc-magazine.com\/sc\/files\/2016\/04\/lcd-led-or-plasma-tv.jpg\" alt=\"lcd-led-or-plasma-tv\" width=\"327\" height=\"218\" srcset=\"https:\/\/www.prc-magazine.com\/sc\/files\/2016\/04\/lcd-led-or-plasma-tv.jpg 800w, https:\/\/www.prc-magazine.com\/sc\/files\/2016\/04\/lcd-led-or-plasma-tv-300x199.jpg 300w\" sizes=\"(max-width: 327px) 100vw, 327px\" \/><\/a><\/p>\n<p>\u5728\u4eca\u5929\u7684 Adobe \u9ad8\u5cf0\u4f1a\u4e0a\uff0cAdobe \u5ba3\u5e03\u4ee5 Adobe Primetime \u63a8\u51fa\u4e00\u9879\u8fde\u63a5\u7ec8\u7aef\u81f3\u7ec8\u7aef\u7684\u4ea7\u54c1\u7684\u89e3\u51b3\u65b9\u6849\uff0c\u534f\u52a9\u4e8e\u4e0d\u540c\u8424\u5e55\u88c5\u7f6e\u548c\u5e73\u53f0\u4e0a\u5438\u7eb3\u89c2\u4f17\u3001\u589e\u52a0\u89c2\u4f17\u53c2\u4e0e\u5ea6\u4ee5\u53ca\u8d5a\u53d6\u5229\u6da6\u3002\u65b0\u4ea7\u54c1\u900f\u8fc7\u624b\u673a\u3001\u624b\u63d0\u7535\u8111\u548c\u8fde\u63a5\u88c5\u7f6e\u5982 Apple TV\u3001Sony PlayStation\u3001Roku \u548c\u5fae\u8f6f Xbox\uff0c\u4f20\u9012\u66f4\u4e2a\u4eba\u5316\u7684\u7535\u89c6\u8282\u76ee\u548c\u5e7f\u544a\u3002\u900f\u8fc7\u4e0e Adobe \u6570\u7801\u5e02\u573a\u8425\u9500\u5de5\u5177\u7684\u6574\u5408\uff0c\u7535\u89c6\u7f51\u7edc\u548c\u6536\u8d39\u7535\u89c6\u4f9b\u5e94\u5546\u80fd\u66f4\u6709\u6548\u5305\u88c5\u53ca\u63a8\u9500\u8282\u76ee\u8ba2\u8d2d\u548c\u4ee5\u5e7f\u544a\u4e3b\u5bfc\u7684\u4e92\u8054\u7f51\u670d\u52a1\uff0c\u63d0\u4f9b\u9ad8\u53c2\u4e0e\u5ea6\u7684\u4f53\u9a8c\uff0c\u5e76\u5229\u7528\u66f4\u5177\u4e2a\u4eba\u5316\u7684\u5185\u5bb9\u53ca\u5e7f\u544a\u4ee5\u5438\u7eb3\u89c2\u4f17\u3002<\/p>\n<p>Adobe Primetime \u7684\u526f\u603b\u88c1 (vice president, Adobe Primetime) Jeremy Helfand \u8868\u793a\uff1a\u300c\u7535\u89c6\u7f51\u7edc\u548c\u6536\u8d39\u7535\u89c6\u4f9b\u5e94\u5546\u6e34\u671b\u6295\u8d44\u5728\u4e92\u8054\u7f51 (OTT) \u670d\u52a1\u4e0a\uff0c\u4f46\u4ed6\u4eec\u9700\u8981\u7684\u662f\u4e00\u4e2a\u5168\u9762\u7684\u5e73\u53f0\u4ee5\u6709\u6548\u5730\u5438\u7eb3\u89c2\u4f17\u3001\u4f7f\u89c2\u4f17\u53c2\u4e0e\u4ee5\u53ca\u4ece\u4ed6\u4eec\u8eab\u4e0a\u83b7\u5229\u3002\u900f\u8fc7 Adobe \u7684\u5e7f\u544a\u3001\u5206\u6790\u548c\u6570\u636e\u7ba1\u7406\u3001\u5e7f\u544a\u6d3b\u52a8\u548c\u914d\u5907\u5f71\u7247\u91cd\u64ad\u529f\u80fd\u7684\u4e2a\u4eba\u5316\u5f15\u64ce\u4ee5\u53ca Adobe Primetime \u52a0\u63d2\u5e7f\u544a\u548c DRM \u7684\u529f\u80fd\u7684\u6574\u5408\uff0c\u5a92\u4f53\u516c\u53f8\u6b63\u8de8\u8424\u5e55\u5229\u7528\u66f4\u4e2a\u4eba\u5316\u548c\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u7684\u6536\u770b\u4f53\u9a8c\u6765\u4e3a\u4e1a\u52a1\u8f6c\u578b\u3002\u300d<\/p>\n<p>\u900f\u8fc7\u5e94\u4ed8\u884c\u4e1a\u9762\u4e34\u91cd\u5927\u7684\u6311\u6218\uff0c\u5168\u65b0\u7684 Adobe Marketing Cloud \u548c Adobe Primetime\u6b63\u534f\u52a9\u5a92\u4f53\u516c\u53f8\u63a8\u51fa\u76f4\u8fbe\u6d88\u8d39\u8005\u7684\u670d\u52a1\uff0c\u5305\u62ec\uff1a<\/p>\n<p>\u2022 \u5438\u7eb3\u89c2\u4f17\uff1aAdobe \u7684\u6570\u7801\u5e02\u573a\u8425\u9500\u5de5\u5177\u5c06\u89c2\u4f17\u8f6c\u5316\u4e3a\u4ed8\u8d39\u7684\u8ba2\u6237\u3002Adobe Analytics \u548c Adobe Audience Manager \u534f\u52a9\u5ba2\u6237\u6839\u636e\u73b0\u6709\u7684\u5185\u5bb9\u63a5\u53d7\u6a21\u5f0f\u53bb\u5206\u8fa8\u7279\u5b9a\u89c2\u4f17\u7fa4\u7ec4\uff0c\u518d\u628a\u7c7b\u4f3c\u7684\u89c2\u4f17\u7eb3\u5165\u540c\u4e00\u4e2a\u7fa4\u7ec4\u3002Adobe Media Optimizer \u548c Adobe Target \u900f\u8fc7\u5728\u641c\u5bfb\u3001\u5c55\u793a\u53ca\u793e\u4ea4\u6e20\u9053\u7684\u81ea\u52a8\u5316\u5e7f\u544a\u6d3b\u52a8\u8d2d\u4e70\uff0c\u589e\u52a0\u7531\u8bd5\u7528\u8f6c\u4e3a\u4ed8\u8d39\u8ba2\u8d2d\u7684\u89c2\u4f17\u6570\u91cf\u3002\u4e3a\u5efa\u7acb\u6301\u4e45\u6709\u6548\u7684\u5e02\u573a\u8425\u9500\u8baf\u606f\uff0cAdobe Target \u540c\u65f6\u4ea6\u63d0\u4f9b A\/B \u548c\u591a\u56e0\u7d20\u6d4b\u8bd5\u4ee5\u53ca\u5e94\u7528\u7a0b\u5f0f\u5185\u548c\u5b9e\u5730\u4f53\u9a8c\u7684\u5185\u5bb9\u4f18\u5316\uff0c\u5c06\u5927\u5e45\u5438\u7eb3\u89c2\u4f17\u3002<\/p>\n<p>\u2022 \u589e\u52a0\u89c2\u4f17\u7684\u53c2\u4e0e\u5ea6\uff1aAdobe \u5168\u65b0\u7684\u5f71\u7247\u4e2a\u4eba\u5316\u5f15\u64ce Adobe Primetime Recommendations \u5229\u7528\u5927\u6570\u636e\u4ee5\u589e\u52a0\u89c2\u4f17\u7684\u53c2\u4e0e\u5ea6\u548c\u6536\u770b\u65f6\u95f4\u3002Primetime Recommendations \u4ece\u4e32\u6d41\u7535\u89c6\u548c\u7535\u5f71\u5185\u5bb9\u7684\u5927\u90e8\u5206\u7f8e\u56fd\u5bb6\u5ead\u7684\u8d85\u8fc7 2000 \u4ebf\u4e2a\u7f51\u4e0a\u5f71\u7247\u6536\u770b\u70b9\u6536\u96c6\u6570\u636e\u3002\u4e00\u4e9b\u6df1\u5c42\u73af\u5883\u56e0\u7d20\u89c1\u89e3\uff0c\u4f8b\u5982\u67d0\u89c2\u4f17\u6536\u770b\u8282\u76ee\u7684\u65f6\u95f4\u548c\u79cd\u7c7b\u90fd\u80fd\u884d\u751f\u51fa\u5f15\u4eba\u5165\u80dc\u7684\u4e2a\u4eba\u5316\u7535\u89c6\u8282\u76ee\u63a8\u4ecb\u3002\u4e3a\u4e86\u80fd\u591f\u5728\u5f71\u7247\u5e94\u7528\u7a0b\u5f0f\u4ee5\u5916\u5411\u89c2\u4f17\u63a8\u4ecb\u7535\u89c6\u8282\u76ee\uff0cAdobe Campaign \u80fd\u6839\u636e\u5df2\u77e5\u7684\u6d88\u8d39\u8005\u559c\u597d\uff0c\u6089\u5fc3\u5b89\u6392\u7535\u90ae\u63a8\u5e7f\u548c\u63d0\u793a\u3002\u900f\u8fc7 Adobe Primetime \u5373\u65f6\u4f20\u9012\u5185\u5bb9\u548c\u63d2\u5165\u52a8\u6001\u5e7f\u544a\u7684\u652f\u63f4\uff0c\u4e3a\u89c2\u4f17\u63d0\u4f9b\u66f4\u4e2a\u4eba\u5316\u7684\u7535\u89c6\u548c\u5e7f\u544a\u4f53\u9a8c\u3002<\/p>\n<p>\u2022 \u8d5a\u53d6\u5229\u6da6\uff1aAdobe Marketing Cloud \u7684\u83b7\u5229\u529f\u80fd\u8ba9\u7535\u89c6\u7f51\u7edc\u548c\u6536\u8d39\u7535\u89c6\u4f9b\u5e94\u5546\u80fd\u5728\u4e0d\u540c\u7684\u6f5c\u5728\u6536\u5165\u4e32\u6d41\u4e2d\u627e\u51fa\u5408\u9002\u7684\u5e73\u8861\uff0c\u5305\u62ec\u6708\u8d39\u8ba2\u8d2d\u7528\u6237\u3001\u79df\u8d41\u3001\u7535\u5b50\u9500\u552e\u4ee5\u53ca\u5e7f\u544a\u8425\u9500\u3002\u914d\u5408 Adobe Primetime\uff0cAdobe Audience Manager \u53ca Adobe Target \u80fd\u5411\u89c2\u4f17\u4f20\u9012\u66f4\u76f8\u5173\u7684\u5e7f\u544a\uff1b\u6267\u884c\u53ca\u91cf\u5ea6\u8de8\u8d8a\u4e0d\u540c\u8424\u5e55\u548c\u5e73\u53f0\u7684\u52a8\u6001\u5e7f\u544a\uff0c\u4ee5\u53ca\u6839\u636e\u7279\u5b9a\u89c2\u4f17\u5212\u5206\u7684\u7279\u5fb5\u4ee5\u521b\u9020\u9488\u5bf9\u6027\u7684\u5e7f\u544a\u3002<\/p>\n<p>\u2022 \u91cf\u5ea6\u89c2\u4f17\u7684\u5f71\u54cd\u529b\uff1aAdobe Analytics \u4f7f\u6211\u4eec\u8f7b\u6613\u4e86\u89e3\u89c2\u4f17\u600e\u6837\u6536\u770b\u7535\u89c6\uff0d\u89c2\u4f17\u7684\u8eab\u4efd\u3001\u89c2\u770b\u7684\u5185\u5bb9\u3001\u65f6\u95f4\u3001\u5730\u70b9\u548c\u6a21\u5f0f\uff0c\u66f4\u91cd\u8981\u662f\u89c2\u4f17\u9009\u62e9\u4e0d\u540c\u8424\u5e55\u88c5\u7f6e\u6536\u770b\u8282\u76ee\u7684\u539f\u56e0\u3002\u8fd9\u4e9b\u7d2f\u79ef\u4e0b\u6765\u533f\u540d\u7684\u6570\u636e\u6709\u5982\u4e00\u4e2a\u5de8\u5927\u5b9d\u85cf\uff0c\u914d\u5408 Adobe Marketing Cloud \u7684\u5176\u4ed6\u529f\u80fd\uff0c\u5927\u5927\u6539\u5584\u5438\u7eb3\u89c2\u4f17\u3001\u589e\u52a0\u89c2\u4f17\u53c2\u4e0e\u5ea6\u7684\u65b9\u5f0f\u4ee5\u53ca\u8d5a\u53d6\u5229\u6da6\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0(3 \u6708 24 \u65e5\u00a02016 \u5e74 &#8211; \u9999\u6e2f) \u2014 \u591a\u8424\u5e55\u548c\u81ea\u9009\u6536\u770b\u7684\u65b9\u5f0f\u5df2\u7ecf\u5f7b\u5e95\u6539\u53d8\u4e86\u7535\u89c6\u884c\u4e1a\u3002\u4eca\u5929\uff0c\u6d88\u8d39\u8005\u5bf9\u4ee5\u4e0d\u540c\u65b9\u6cd5\u89c2\u770b\u4f20\u7edf\u7535\u89c6\u7684\u6e34\u6c42\u6b63\u4e3a\u7535\u89c6\u7f51\u7edc\u548c\u6536\u8d39\u7535\u89c6\u4f9b\u5e94\u5546\u5e26\u6765\u6311\u6218\u3002\u6108\u6765\u6108\u591a\u89c2\u4f17\u900f\u8fc7\u4e0d\u540c\u79cd\u7c7b\u7684\u4e92\u8054\u7f51\u88c5\u7f6e\u548c\u5e73\u53f0\u6536\u770b\u7535\u5f71\u3001\u7535\u89c6\u8282\u76ee\u3001\u4f53\u80b2\u8282\u76ee\u76f4\u64ad\u4ee5\u53ca\u5176\u4ed6\u5185\u5bb9\u3002\u89c2\u4f17\u6b63\u5bfb\u627e\u80fd\u53d6\u4ee3\u6709\u7ebf\u3001\u536b\u661f\u548c\u6d41\u52a8\u88c5\u8f7d\u6536\u8d39\u7535\u89c6\u7ec4\u5408\u7684\u66ff\u4ee3\u54c1\uff0c\u5e76\u4e14\u9010\u6e10\u63a1\u7eb3\u7ecf\u4e92\u8054\u7f51 (OTT) \u4f20\u9012\u5230\u4efb\u4f55\u8424\u5e55\u7684\u7535\u89c6\u548c\u7535\u5f71\u3002 \u5728\u4eca\u5929\u7684 Adobe 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