(20 September 2017, Hong Kong) Chinachem Group has launched its newly revamped website, highlighting its brand image of vitality and keeping pace with the times, which illustrates the Group’s commitment to continuous improvement and forging ahead.
Following the idea of ‘The Setting for Joyous Moments’, the redesigned site manifests Chinachem’s vision and mission to build quality, practical, environmentally friendly and healthy environments, provide excellent service to the community, and accumulate resources for charity and public benefit in Hong Kong. The redesign also includes enhanced rich content to provide detailed information and the latest news about Chinachem, increasing overall transparency in business operations and corporate governance.
The site now features a clean and uncluttered design with stunning imagery of a number of iconic properties developed by Chinachem, reflecting the different growth periods of the Group. Content is clearly structured and organised in an efficient manner, so that visitors can easily navigate the site to find the information they need.
Chinachem’s history of success spans more than half a century with businesses covering diverse industry sectors. Through the website, visitors can learn about the latest developments as well as the vision, mission and core values of the Group. In addition, visitors can understand how Chinachem maintains its strong foothold in Hong Kong, embraces China and reaches out to the world to strengthen its leading position in the industry over all these years.
While developing and expanding its businesses, Chinachem has an enduring commitment to behaving in a socially responsible manner and driving sustainability. The ‘Social Responsibilities’ page on the site explains that Chinachem continually seeks new ways to build high quality of environment and life for the community. With the launch of a wide range of activities, such as Chinachem Eco-Walk held annually since 2011, the Group promotes sustainable development aiming to make positive changes to the environment and the community, fostering brighter futures.