• Quality & Quantity ITALIAN Style

    16 March 2018

    PRC Magazine was proud to be part of an Asian delegation of architects and interior designers, and for the first time two members of Hong Kong’s local press, invited by the Italian Trade COMMISSION to attend Europe’s largest ceramic fair, CERSAIE 2017, held in Bologna, Italy in September last year. Arguably the world’s most important and comprehensive gathering, this unique event welcomed ceramic specialists and designers from all four corners of the globe.

    For Paul Broadley, director of design at world-renowned interior designers, Steve Leung Designers (SLD), this outstanding international exhibition of ceramic tile and bathroom furnishings was a chance for the pinnacle of Hong Kong design talent to get the lowdown on the latest developments and trends in the surfaces industry. “The ceramic world is fast-moving CERSAIE is the perfect venue to catch up with what’s new under one roof. CERSAIE covers a full catalogue of tile options – it’s a one-stop shop for everything you need to see. We particularly think of using ceramic tiles in commercial projects with high traffic, where durability and maintenance are key factors.

    Tiles are also highly usable in situations where we need to cover large areas quickly and cost-effectively. I would certainly say that tiles work well in lobby areas, corridors and public-use washrooms where high traffic takes place,” he notes. It is a sentiment shared by Kandy Lam, senior interior designer at Via Architecture, Hong Kong, who was attending for the second time:

    “Most of our projects utilise ceramic tiles, especially for residential lobbies, kitchens, bathrooms and outdoor areas.”

    For the Hong Kong designers who attended CERSAIE, and undoubtedly by many others who visited Bologna from around the world, one of the biggest draws was the sheer number of exhibitors and the wide range of products on offer. Translation services and guided tours designed to help visitors navigate the event and communicate with suppliers effectively, ensured that it was this year, as every other year, not just one of the largest trade events in the world, but also one of the best organised.


    Putting Hong Kong on the pulse

    Kicking off with an award ceremony and dinner at the Palazzo Ducale di Sassuolo, the five-day event incorporated lectures by icons of the ceramic world, including Sebastian Irarrazaval, Sean Godsell, Diébédo Francis Kéré and Elisa Valero Ramos.


    With 869 exhibitors and more than 111,600 visitors in 156,000 square metres of exhibition space, five days seems short to appreciate the latest trends this exhibition and city have to offer. And while there is significant representation of bathroom fixtures on display, ceramic tiles definitely take centre stage.


    Latest trends and advancements in technology

    So what are the latest trends in the ceramic and porcelain surface world? One major development seems to be huge ceramic tile slabs measuring up to 320 x 160 cm, and yet only a few millimetres thick. Add to that raised or incised dimensional surfaces offering striking textural effects, retro patterns, vibrant colours, terrazzo, graphics and grids and choices that emulate weathered stone, wood, concrete, marble or even metal, designed for indoor and outdoor environments.

    Not only is the design choice vast, but advances in technology mean that manufacturers are producing more durable, lighter, easily maintained and cost-effective product lines that don’t need to leave aesthetics behind. Good news for architects and designers!

    “At SLD we primarily work at the top end of the market and generally clients prefer to specify stone over tile as they feel it better exemplifies the luxury look and feel desired by their target customers. Therefore we need to educate our clients on the key benefits and characteristics or times and how they can replace stone in many instances, particularly in commercial spaces and in many of our F&B projects,” notes Broadley.

    “The design language is always specific to the space, the surrounding environment and the local context. To that extent we don’t really have an in-house style at SLD and prefer to select materials according to
    each individual case. However, tiles are an important element in the overall material palette and are an excellent material choice for their wide variety of surface finish, colour and the ability to tessellate in
    many different combinations to create patterns,” he adds.

    At CERSAIE the sheer range of products on offer, as well as the quantity and quality of exhibitors never fails to amaze. However, few would disagree that country of origin is less important than design, quality and service. And while price is always a key consideration, brand and image become important factors in the quest for the perfect surface solution.


    Putting Hong Kong ahead of the curve

    “The new products on offer are always the most interesting aspect of the exhibition. They give a real insight into design trends in the industry and what the future holds in terms of ceramic capabilities. As such we can ensure that our project specifications reflect the latest products available on the market which is of clear benefit to our clients,” Broadley concludes.

    Lam agrees: “This is the best and biggest ceramic fair in the world. There is no need to visit other fairs after you have visited CERSAIE.”




    More Awards & Events
    World Building of The Year 2017
    The Post-earthquake reconstruction/demonstration project of Guangming Village, designed by The Chinese University of Hong Kong, was declared the World Building of the Year 2017 at the tenth annual World Architecture Festival, held in Berlin. Following the magnitude 6.1 Ludian earthquake on 3 August, 2014, 90% of the local buildings in Guangming were destroyed. This project reinvented the [...]
    PRC Magazine was proud to be part of an Asian delegation of architects and interior designers, and for the first time two members of Hong Kong’s local press, invited by the Italian Trade Group to attend Europe’s largest ceramic fair, CERSAIE 2017, held in Bologna, Italy in September last year.  Arguably the world’s most important and comprehensive gathering, this unique event [...]
    The Technology Showcase for the Building, Electrical Engineering and Security Industries
    (1 Feb 2018, Hong Kong) Build4Asia 2018, Asia’s Largest Building, Electrical Engineering and Security Tradeshow will be held from 9-11 May 2018 at Hong Kong Convention and Exhibition Centre (HKCEC). Build4Asia 2018 is pleased to announce that Online Pre-registration is now open for visitors. (中文简体版请按此) Established since 1982, Build4Asia is a comprehensive, all-in-one [...]
    P&T awarded at International Property Awards for innovative projects in Africa and China
    (20 February 2018, Hong Kong) With a tradition of pioneering designs that continue to leave their mark around the world, P&T Group has developed a reputation for realising innovative and iconic solutions to managing space and people. At the heart of the P&T ethos is the interaction between architecture and the people who use it, and a belief in structures that can improve quality [...]
    Connect Your World of LED with iLight Connect
    (9 January 2018, Bangkok) LED Expo Thailand 2018 is all set for its new edition on LED technology, products & lighting. Organized jointly by MEX Exhibition Pvt. Ltd. and IMPACT Exhibition Management Co., Ltd., the Expo is scheduled from 10-12 May 2018 at Challenger 1, IMPACT Exhibition Center, Bangkok, Thailand. It is a dynamic hub for LED and lighting companies to assemble, promote, [...]
    Finalists Announced for Quality Building Award 2018
    (3 February 2018, Hong Kong) Quality Building Award 2018 (QBA) announces 22 finalists across a range of categories recognising Hong Kong’s high-quality buildings. The finalists will present their projects to the QBA jury panel on 16-17 March 2018 at Chiang Chen Studio Theatre, The Hong Kong Polytechnic University. Winners will be announced at the QBA 2018 Award Presentation Ceremony on [...]
    ULI empowers young real estate professionals in HK to transform Star Street neighbourhood
    (24 January 2018, Hong Kong) Urban Land Institute announced the winners of the ULI Young Real Estate Professionals Competition at the award ceremony at 23 January 2018. The First place is awarded to “A Slice of Hong Kong”, second place is “Constellation” and last but not least the honorable mention goes to “Livall Glowork”. (中文简体版请按此) “We are very delighted with [...]
    Construction Industry Machinery Operation Competition 2017 promotes industry safety and excellency
    (7 January 2018, Hong Kong) The Construction Industry Council (CIC) today held the first “Construction Industry Machinery Operation Competition 2017″(CIMOC 2017)award presentation ceremony with an aim to raise safety awareness and enhance the professional skills in machinery operation of the industry practitioners. The award presenters included Ir HON Chi-keung, Permanent [...]
    CIC Sustainable Construction Award is Now Open for Application
    (3 January 2018, Hong Kong) The Construction Industry Council (CIC) is delighted to announce that the inaugural CIC Sustainable Construction Award is launched today. Mr. TSE Chin-wan, Under Secretary for the Environment, HKSAR Government, Mr. LIU Chun-san, Under Secretary for Development, HKSAR Government, Mr. CHAN Ka-kui, Chairman of CIC, Ir Albert CHENG, Executive Director of CIC, Prof. LAM [...]