• Studio X creates sumptuous kitchen gadget showroom for key supplier to Williams Sonoma

    24 December 2021

    Boutique commercial interior design team, Studio X, have designed a buyers showroom for Lee Yuen Housewares in Kwun Tong to showcase a catalogue of over 6000 products and provide a highly programmable space for live cooking demonstrations, presentations and designer workshops.

    Hong Kong based designers Studio X have completed a new product showroom for leading kitchen equipment product developer, Lee Yuen, who are key suppliers to Williams Sonoma, Whittards Of Chelsea and Dean & Deluca with premium cooking tools and gadgets. The project involved a strategic reorganisation of a 5000 SKU product catalogue in order to maximise the usage of an existing warehouse space. We adopted a method of visual merchandising to display feature products whilst incorporating an indexed storage system with pull-out drawers for the entire catalogue. The space is designed to be used by buyers in order to gain a full and immersive understanding of the product range. The space also features a working kitchen, demo area, meeting rooms and new product gallery.

    Creative Director, Rufus Turnbull says: “Our main objective is to improve the performance of our clients businesses by creating exciting, emotive spaces that have high utility and this project epitomises this approach.”

    Studio X was responsible for all areas of the project, including strategy, spatial planning, concept design, detail design, construction documentation, tender management and on-site coordination.


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