In May, J Plus Hotel by YOO, currently celebrating its 10th anniversary, was re-launched with a ddramatic new ‘Urban Renaissance’ façade and introduces a fresh ‘street art’ twist to the existing building and a relocated street level main entrance and lobby, now prominently located on Pennington Street, Causeway Bay.
Utilising the new creative
tools of today’s hip, cool designers, the spray can and street art, YOO has retrospectively added architectural detailing to a structure previously devoid of external features, resulting in architectural heritage where none previously existed.
J Plus Hotel by YOO General Manager, Vivian Chau, said: “In celebration of our first multi-award winning decade, this iconic address is now redefined and refreshed for the future. We are proud to partner with YOO Hotels in this exciting project to revitalise our iconic Philippe Starck hotel, whilst also still remaining respectful of its history. We share the same vision of creating a unique hotel experience through design that incorporates refreshing, dynamic and eclectic characteristics, complemented by seamless service and luxury.”