• Legend Fighting Championship Announces Strategic Investment Led by CA Media, LP

    15 July 2011

    HONG KONG (July 14, 2011) – Legend Fighting Championship (Legend), Asia’s leading producer of Mixed Martial Arts (MMA) entertainment, today announced a strategic investment led by CA Media, LP (CA Media), the Asian division of US-based The Chernin Group, LLC. Diamond Ridge Ventures, LLC (DRV) also invested in the financing round. Financial terms were not disclosed.

    Founded in 2009, Legend has already hosted four world-class events in Hong Kong and is now expanding to Macau, where it will host the first of a series of four events on July 16, 2011 at City of Dreams, Macau’s leading integrated casino and entertainment destination. Legend’s strategy is to bring together national champion MMA fighters from throughout the Asia-Pacific to compete in elite-level MMA tournaments at select locations in the region. Legend was co-founded by Michael Haskamp and Chris Pollak, both of whom are Managing Directors of the business.

    CA Media and DRV’s investment will enable Legend to continue to grow with a more expansive and ambitious event schedule. With the support of CA Media and DRV, Legend will aggressively broaden its television and digital media distribution, and build its sponsor relationships, affiliated content and licensed offerings. Paul Aiello, the CEO of CA Media and former CEO of Star TV and Josh Swartz, DRV Managing Director and former Wasserman Media Group COO will join Legend’s Board of Directors.

    Commenting on the partnership with Legend, Chairman of CA Media Peter Chernin said, “We are committed to helping Legend develop its high-quality MMA offering into the leading and most exciting martial arts franchise coming out of Asia—the original home of martial arts—and onto the world stage.”

    Haskamp and Pollak noted that “CA Media brings a tremendous depth of industry experience and capabilities across media and sports, both globally and here in Asia. As a strategic partner, they are uniquely positioned to help us scale our business in production, distribution, sponsorship and licensing.”

    Aiello added: “Legend’s strong track record of audience and reputational growth make them the natural partner to help us raise MMA to the level of popularity in Asia that it has already achieved elsewhere in the world. We are confident that Chris and Mike’s passion, energy and integrity, together with CA Media’s experience in building media and entertainment businesses, will help Legend become the undisputed leader in MMA content originating from Asia.”

    About Legend Fighting Championship
    Legend Fighting Championship is the first professional Mixed Martial Arts competition to focus exclusively on talent from the pan-Asia Pacific region. Legend invites national champion MMA fighters from throughout the Asia-Pacific to compete in elite-level tournaments organized under a strict set of rules designed to promote professional sportsmanship and athlete safety. Legend is committed to promoting the sport of MMA throughout the Asia-Pacific; to supporting and cultivating its fighters; and to providing exceptional entertainment to a broad audience. For more information on Legend, please visit www.legendfc.com.

    About CA Media, LP
    Peter Chernin founded Chernin Entertainment and The Chernin Group in 2009. Chernin Entertainment produces television programs and feature films. The Chernin Group manages, operates and invests in businesses in the media, entertainment and technology sectors. In November 2010, The Chernin Group launched CA Media, LP which aims to strategically build, manage and operate media, entertainment, leisure and technology businesses throughout Asia. Based in Hong Kong, CA Media is building a regional footprint focused on India, China and the rest of Asia. For more information on CA Media, please visit www.camedialp.com.

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