• 10 Design Unveils a new seafront master plan on Egypt’s Spectacular Mediterranean Coast

    31 May 2017

    (31 May 2017) 10 DESIGN is the Master Planner for the Jefaira development, overlooking the enchanting shores of the Mediterranean on the Egyptian North Coast. The site of 550 hectares stretches 3 km along the seafront with natural beaches and cliffs forming a unique topography.




    INERTIA Properties’ vision for the project is to create a world class residential and tourism community that is environmentally, socially, and economically sustainable. The ultimate goal is to design a vibrant urban environment with a network of public areas, celebrating the Egyptian culture together with the Mediterranean context.


    Gordon Affleck (Design Partner at 10 DESIGN) said, “In order to create a truly sustainable development, a wide range of public amenity areas are provided with strong interconnections; these amenities are clearly defined and organized around outdoor spaces which are activated by programs and functions.”  


    Paul Rodgers (Design Director at 10 DESIGN) added, “The master plan is designed to locate highly active spaces where the community will benefit most, thereby creating energized spaces and destinations throughout Jefaira.”





    Construction at Bluewaters is 75% complete with façade installations well underway.

    Bluewaters, jointly developed by Meraas and Mirage Leisure, is home to the largest observation wheel in the world, Ain Dubai. 10 DESIGN is the lead design architect and interior designer of the Bluewaters Residences, comprising 10 apartment buildings and 17 townhouses with stunning panoramic views of The Palm. Residents anticipate to move into their new homes by Q1 2018.


    Seventh Heaven and Ashjar Phase 1 are expected for handover by the end of 2017.


    10 DESIGN is lead design architect and landscape designer for both high-end residential  projects. Seventh Heaven consists of 157 garden apartments, whilst Ashjar Phase 1 is home for 120 luxury residences set within 9 low rise buildings. 

    Both Seventh Heaven and Ashjar form part of a wider 50ha master plan of Al Barari Phase II, which is also conceived by 10 DESIGN. Phase II will be a creation of a resort hotel, business school, medical and assisted living facilities, and retail offerings.



    La Reserve Residences has been confirmed for Dubai Healthcare City Phase 2.

    Swiss Property recently announced that they have partnered with Dubai Healthcare City to jointly develop a wellness-oriented residential community set within a global health and wellness destination. 10 DESIGN is the lead design architect for the 230 apartments integrated with holistic amenities from open terraces, outdoor activity areas and greenery to pedestrian trails, running tracks, pools, gyms, and expansive greens for recreation. La Reserve is anticipated for completion by Q4 2019.



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