• Hmlet Expands Hong Kong Portfolio with Addition of Hmlet Austin Avenue

    12 August 2022

    (11 August 2022, Hong Kong) Hmlet, Asia’s leading flexible living company based in Singapore, Hong Kong and Japan, continues its expansion plan with the launch of Hmlet Austin Avenue. Located at 2 Austin Avenue in the bustling recreational hub of Tsim Sha Tsui, Kowloon, Hmlet Austin Avenue comprises 38 fully-furnished accommodations across five room types – from small, medium, large to extra-large and even a penthouse, making it well-suited for residents at every life stage.

    Created to change the way people live by giving them the freedom, inspiration and community to lead more meaningful lifestyles, Hmlet disrupts the home rental market by offering urbanites a curated, cost-effective and hassle-free accommodation solution. Swanky, spacious and nestled within Tsim Sha Tsui, Hmlet Austin Avenue offers a variety of room types that range from 182 to 630 sq ft and come fully-furnished, with rents from an affordable HK$12,000 to HK$36,000 a month inclusive of high-speed WiFi, exclusive member perks and regular maintenance services. Prices are dependent on the duration of stay with bookings valid for a minimum stay of three months.

    Renowned for its captivating harbour views, Hmlet Members will surely appreciate the property’s proximity to Kowloon’s popular recreational amenities such as museums, restaurants and nightlife hotspots.

    Founded in Singapore in 2019, Hmlet’s flexible living concept has defied the economic downturn with designer apartments customised for immediate occupancy, inclusive of kitchenware, fridge, multi-purpose washing machine-dryer and TV. Seamless hassle-free renting is simplified with online booking, virtual tours and an ecosystem of on-demand services. Uniquely, Hmlet fosters collaborative communities where everyone feels a true sense of belonging without the confines of a traditional home.

    “Hmlet Austin Avenue exemplifies our commitment to explore the unordinary. We aim to create impact in everyday living and make Hmlet a preferred choice for future-forward thinkers in search of a purposeful and progressive lifestyle. Our expertise in short and long term stays caters perfectly to the growing demand for flexible lease options that reflect the increasingly nomadic preferences of Hmlet’s savvy membership base. Collaborations with landlords in Hong Kong are gaining momentum with our track record of over 90 per cent occupancy providing a resilient income stream despite the challenging business environment,” said Hmlet CEO, Giselle Makarachvili.

    Hmlet’s Hong Kong success story is set to continue with more apartment properties poised for imminent signing across Victoria Harbour in the heart of vibrant Tsim Sha Tsui. Joining the fast-growing lifestyle brand’s portfolio as the most ‘central’ of all its Hong Kong studios, Hmlet Knight on Wyndham caters to young professionals who appreciate the vibrance of Central Hong Kong’s breath-taking city skyline as well as fashionable F&B and entertainment scene.

    Hmlet’s winning formula has since catapulted the brand into Asia Pacific’s fastest growing flexible living company in just eight years, operating more than 100 properties regionally in Singapore, Hong Kong and Tokyo.

    For more information, please visit www.hmlet.com.

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