Knight Frank announces the launch of the new Sales Strategy & Consultancy team, with two key senior appointments effective immediately
• Anny Suen – Senior Director and Head of Sales Strategy & Consultancy
• Emily Ip – Associate Director, Sales Strategy & Consultancy
left to right: Anny Suen and Emily Ip
Anny Suen brings over 20 years of experience in the real estate industry. In her recent role as Director at Lofter Group, she led successful launches of both residential and commercial projects. Prior to that, Anny spent a decade at Jones Lang LaSalle, where she advised developers on compliance and sales operations across numerous projects. Her extensive expertise spans pricing strategy, market positioning, regulatory governance, and end to end project launch execution.
Emily Ip joins the team alongside Anny, bringing eight years of hands on consultancy experience across development projects, covering end to end first hand sales strategy and execution. She previously worked at Lofter Group, where she led pricing, first hand sales, and campaign rollouts, and earlier in her career, she was with Jones Lang LaSalle.
Reporting to Paul Hart, Managing Director, Commercial Markets at Knight Frank Hong Kong, Anny will lead the Sales Strategy & Consultancy team, working closely with our Residential Agency, Capital Markets, Building Consultancy, Marketing & Communications, and Property Asset Management teams to provide one-stop solutions for first-hand residential projects.
Paul Hart, Managing Director, Commercial Markets at Knight Frank Hong Kong, said, “We are delighted to welcome Anny and Emily to our team. With first hand residential transactions remaining active and developers continuing to bring new projects to market amid elevated inventory levels, these strategic hires reflect our focus on delivering end to end advisory support for first hand residential projects. Their combined expertise and proven track record strengthen our capabilities across compliance, project marketing, pricing strategy and go to market support, enabling us to provide expert guidance to our clients at every stage of the project.”