GREAT TREASURE GROUP INTRODUCES PREMIUM ITALIAN KITCHEN SOLUTIONS TO HONG KONG MARKET
Hong Kong’s discerning palate and uncompromising demand for craftsmanship have long driven the territory’s reputation as a global culinary destination. From Michelin-starred establishments to luxury residential developments, the city’s appetite for quality extends far beyond food to encompass every aspect of kitchen design and functionality. Yet despite this market demand, a significant gap has persisted in the region’s offerings on premium kitchen appliances.
This market reality has prompted Great Treasure Group’s strategic entry into Hong Kong, introducing four distinctive Italian brands that address different segments of the specification spectrum.
Benjamin Liang, Managing Director of Great Treasure Group, identifies the niche opportunity: “Commercial operators need equipment that performs under Hong Kong’s intensive service conditions, while designers and increasingly homeowners require both finely crafted, stylish and user-friendly appliances.”
At the heart of our brand is, the House of Great Treasure, a crown jewel of a showroom designed to inspire and offer a glimpse into the possibilities that await, allowing visitors to envision what kitchens can be—elegant, efficient, and tailored to those who want to live with taste. Liang explains “Innovation drives us forward. From four-in-one combination appliances to thoughtfully designed dishwashing solutions, every detail is considered. We recognize that kitchens are personal spaces shaped by the needs and habits of their users. That’s why our showroom is not just about selling products—it’s a creative hub for exploration. Because inspiration often comes long before the opportunity to create.”
BRAND PORTFOLIO’S STRATEGIC POSITIONING
FULGOR MILANO: ITALIAN LUXURY POSITIONING
FULGOR MILANO represents the apex of Italian kitchen appliance craftsmanship, targeting Hong Kong’s most discerning luxury residential and boutique hospitality projects. With an legacy of excellence, the uniquely Italian brand combines sophisticated design with exceptional performance, serving markets where specification budgets prioritize exclusivity and technical superiority.
Established in 1945 in Rosa Italy, the brand’s product lineup encompasses high-powered ranges, precision steam ovens, and advanced refrigeration solutions designed for projects where aesthetic impact matches technical performance. FULGOR MILANO’s commitment to sustainability through eco-conscious materials and smart technology integration meets contemporary luxury development requirements while maintaining the brand’s signature Italian design language.
FULGOR MILANO’s commercial heritage includes installations in Michelin-starred restaurants across Europe, bringing proven performance credentials to Hong Kong’s competitive luxury market. Whether specifying for luxury residential developments or exclusive hospitality concepts, FULGOR MILANO delivers the technical specifications and design prestige that justify premium positioning.
“Hong Kong is a city of culinary passion. The timing is right to bring Italian heritage, innovation, and style to a market that appreciates quality.” – Antonio, FULGOR MILANO
STEEL CUCINE: CULINARY HERITAGE WITH COMMERCIAL DNA
STEEL CUCINE occupies the premium segment with distinctive commercial kitchen heritage that appeals to both high-end residential and professional applications. Founded in 1999 by Auro Po, grandson of commercial cooking pioneer Angelo Po, Steel leverages three generations of commercial kitchen expertise to create premium household appliances with proven performance credentials.
Headquartered in Italy’s Emilia Romagna region, Steel draws inspiration from the area’s renowned culinary traditions while applying precision manufacturing processes that combine robotic accuracy with skilled artistry. Every product undergoes stringent testing for gas leakage, electrical safety, and combustion efficiency, with ISO 9001 certification ensuring reliability standards that meet Hong Kong’s demanding commercial kitchen requirements.
Steel’s specialization in freestanding and slot-in range cookers provides flexible specification options for projects requiring both functionality and design impact. The brand’s connection to Italy’s luxury automotive engineering heritage—drawing from the same regional expertise that produces Ferrari and Lamborghini—translates into kitchen appliances that deliver performance precision with aesthetic sophistication.
“Italian cooking is about more than just food—it’s about bringing people together. Our products are designed not only to elevate meals but to create unforgettable moments in the kitchen.” – Attilio Po, Steel Cucine
BLANCO: GERMAN ENGINEERING WATER MANAGEMENT SOLUTIONS
BLANCO brings German engineering excellence to Hong Kong’s kitchen water management requirements, addressing a critical specification area where quality and reliability directly impact daily operations. With 100 years of heritage, BLANCO specializes in premium sinks, faucets, and water accessories that enhance efficiency in residential applications.
The brand’s comprehensive approach offers over 500,000 configuration combinations across more than 40 kitchen sink series, utilizing materials including stainless steel in five finishes, SILGRANITE in eight colors, and ceramic options. This specification flexibility allows architects and designers to match exact project requirements while maintaining BLANCO’s engineering standards.
BLANCO’s advanced filtration systems and high-performance taps providing metered, filtered, boiling, or carbonated water address Hong Kong’s sophisticated kitchen operational requirements. The brand’s sustainability commitment through eco-friendly production practices aligns with contemporary building standards while delivering the durability and performance reliability that commercial operations demand.
“We don’t just create sinks and taps—we create solutions that transform kitchens into efficient, stylish, and intuitive spaces where cooking becomes an experience rather than a chore.” – Lars Myrup, BLANCO
CRISTAL: COST-EFFECTIVE QUALITY WITHOUT COMPROMISE
CRISTAL offers gas, electric, and induction systems engineered for consistent performance in demanding environments while maintaining accessible pricing for broader market accessibility. This brand provides cost effective solutions to Hong Kong’s mid-market residential sector without sacrificing quality or performance standards.
The brand’s diverse appliance range includes versatile ovens, cooktops, and integrated solutions designed for ease of use and efficiency. CRISTAL’s commitment to user-centric design utilizes premium materials including ceramic, tempered glass, and stainless steel, ensuring that cost-effective positioning doesn’t sacrifice build quality or aesthetic appeal.
Rigorous testing protocols ensure all CRISTAL products meet safety and reliability standards essential for kitchen operations. This quality assurance approach makes CRISTAL ideal for residential developments where specification budgets require careful optimization with high operational performance.
CRISTAL transforms kitchen environments into spaces of creativity and connection, making quality Italian engineering accessible across Hong Kong.
COMPREHENSIVE MARKET SOLUTIONS
Great Treasure Group’s strategic brand portfolio addresses the full spectrum of Hong Kong’s kitchen specification requirements where architects, designers, and project managers can evaluate integration possibilities while accessing technical documentation and specification support throughout project development phases.
The company provides technical consultation, specification support, and project management services for commercial installations, working directly with construction professionals through design, installation, and commissioning phases. With comprehensive service support through certified technicians familiar with Hong Kong’s regulatory requirements, Great Treasure Group ensures projects deliver operational performance from initial specification through long-term operation.
“We understand Hong Kong’s construction timelines and regulatory requirements,” Liang concludes. “Our approach focuses on supporting architects and contractors through specification, installation, and commissioning phases to ensure projects deliver operational performance from day one.”
For technical specifications and commercial consultation, contact Great Treasure Group through their Hong Kong office or visit the House of Great Treasure.
Great Treasure Group represents premium Italian kitchen appliance brands across Hong Kong’s commercial and luxury residential markets, providing specification support, project management, and technical services for construction industry professionals.
