• Stella McCartney X B&B Italia Camaleonda launch

    18 July 2024

    B&B Italia unveils a special edition Camaleonda, the iconic sofa system by Mario Bellini, adorned in a brand-new fabric designed by Stella McCartney – platforming her S-Wave monogram. Marking the second chapter of the partnership between the British conscious luxury pioneer and the Italian design house, the collaboration is launching at Art Basel Miami Beach on 6th December as part of an installation at B&B Italia Design Studio’s grand opening. The Camaleonda is crafted from nearly entirely sustainable materials, materialising both brands’ nature-positive visions.

    The partnership between B&B Italia and Stella McCartney was born of Stella’s long-time personal passion for Bellini’s works and started in 2022 with the Le Bambole armchair. It evolves now with the new version of Camaleonda, the sofa system originally designed in 1970, which made its comeback 50 years later in 2020 – speaking a contemporary language between structural solutions and sustainable choices.

    “I have loved Mario Bellini’s designs for years, and I cannot put into words how thrilled I am to see my prints on his pieces once again,” says designer Stella McCartney.

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