• China’s first international luxury hotel brand debuts

    5 July 2013

    The NUO brand was formally launched at Beijing’s Temple of Heaven earlier this year.

    Design architects, Hong Kong based URBANPROJECTS, worked closely with the owner and operator to develop a unique approach, combining Chinese cultural references with contemporary flair. Developed in conjunction with Kempinski Hotels & Resorts and entirely owned by Beijing Tourism Group, the NUO brand aims to disseminate the lifestyle and attitudes of 21st century China whilst honouring its heritage and supporting contemporary art and culture.

    v3URBANPROJECTS created a striking organic master plan for the NUO site. In addition to the 55,000m2 hotel, a 30,000m2 office tower and separate 300 room business hotel form a curvaceous ‘thread’ which wraps the perimeter of the site. Landscaped ‘pocket parks’ are distributed along the façade, each themed and responsive to its adjacent podium function, bar, lobby, restaurant. A ‘secret garden’ is at the core of the site, hidden from the surrounding roads, it is the ‘soft centre’ of the NUO development.

    NUO Hotel, Beijing will be responsive to the environment. The introduction of advanced energy saving facilities and equipment will make the NUO a low-carbon intelligent hotel. NUO has adopted the LEED Gold Standard and has won pre-verification. The flagship NUO Hotel, Beijing will begin operations in early 2015.


    PRC Magazine - The Centenary 100th Issue

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