• Pink, Purple, and Pure Genius, BAM’s Buji Breaks the Mould

    12 August 2025

    A vibrant, high-density retreat where colour, community, and creativity collide.

    BAM’s Buji Residences are a technicolour love letter to luxury, youth, and the joy of living well. It’s architecture with a wink, where every hue hums and every corner invites a smile.

    In a world where luxury often hides behind muted palettes and marble countertops, Ballistic Architecture Machine (BAM) has thrown open the windows and let the color in. Perched atop a forested mountaintop in Shenzhen, Buji Residences is not just a place to live, it’s a place to feel alive.

    With 11 residential towers nestled into challenging terrain, Buji is a masterclass in high-density design that doesn’t compromise on soul. BAM’s approach is unapologetically bold, pink and purple hues dance with emerald greens, creating a visual rhythm that feels both tropical and modern. It’s a palette that laughs in the face of beige conformity and dares residents to embrace joy.

    But this isn’t just about colour. It’s about community. BAM’s landscape design is a playground for all ages, literally. From swimming pools and dance plazas to chess rooms and pet gardens, the site is stitched together with spaces that invite connection. Architectural elements double as landscape structures, turning lobbies and corridors into connective tissue for daily life. It’s luxury that listens, not just luxury that looks.

    And the world has noticed. Buji Residences recently snagged the Architizer A+ Award for Architecture + Color, a nod to its vibrant defiance of design norms. It also took home Landscape of the Year at Canada’s Grands Prix du Design, and a Sustainable Design Gold Award from Guangzhou Design Week. But BAM isn’t here to collect trophies, they’re here to make people smile.

    That’s the real brilliance of Buji. It’s not just a designer’s dream, it’s a resident’s delight. The spaces aren’t precious, they’re playful. The colours aren’t trendy, they’re timeless. And the design isn’t just smart, it’s spirited.

    Founded in 2007, BAM has always danced to its own beat. With offices in Beijing, Shanghai and Hong Kong, the studio has evolved from public installations to full-scale architectural provocations. Buji is their latest love letter to the idea that design should be felt, not just seen.

    For young designers, Buji is a beacon. For seasoned architects, it’s a reminder that brilliance doesn’t have to be buttoned-up. And for everyone in between, it’s proof that good design can, and should, make you grin.

    Learn more: www.bam.earth

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