(27 August 2024, Hong Kong) Restaurant, Bar & Cafe Hong Kong (RBHK) 2024 is set to make a triumphant return to the Hong Kong Convention and Exhibition Centre (HKCEC) from 3 to 5 September 2024, offering an unparallelled opportunity to connect, discover, and evolve in the dynamic world of food and beverage. Witnessing a vibrant tourism revival, Hong Kong is attracting new consumers from neighbouring Asian countries, all seeking more diverse and personalised F&B experiences. To help businesses capitalise on expanded market opportunities, RBHK will gather more than 400 of local and international brands, showcasing F&B solutions across 10 sectors to an expected attendance of over 8,000 F&B professionals this year.
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Specialised Sectors to Meet Evolving Needs
This year, RBHK will delve deeply into specialised sectors, offering a comprehensive exploration to address the increasing needs of the industry by expanding to Hall 5E. In response to the blooming café culture, the Café Sector is introduced to offer sought-after products and solutions for cafés, coffee shops, bakeries and restaurants. To align with the government’s green agenda, Natural & Organic Sector will also come under the spotlight, showcasing a wealth of organic food & beverage, supplements, natural beauty and living products to underscore the sustainability trend.
“As organisers, we are dedicated to evolving with the market and consistently value the insights of our industry members. We make thoughtful adjustments each year to reflect current market demands — which is why we have incorporated NOA and the new café sector into RBHK.” said Ms Janice Lee, Event Director of Informa Markets – Organiser of Restaurant, Bar & Cafe Hong Kong.
Strong Lineup Showcasing the Best in the Industry
The exhibition will feature an impressive lineup of industry-leading companies: DKSH Hong Kong Limited, a company with nearly 160 years of experience, offers a comprehensive suite of market expansion services covering sourcing to after-sales support, driving the growth of businesses across Asia and beyond. Tsit Wing Coffee Company Limited is elevating the classic Hong Kong-style milk tea experience with its exclusive, Swiss-engineered TEA-REX machine, ensuring a consistently delightful and standardised beverage. Additionally, AI Robotics Solutions Limited is revolutionising business operations in Hong Kong and Macau by introducing cutting-edge service robots that streamline workflows and usher in a new era of technological sophistication. In the realm of payment solutions, BBMSL Limited has already gained the trust of over 18,000 local and global partners through its innovative offerings, from seamless online and offline transaction capabilities to the game-changing BOXS POS system that empowers restaurants and retailers to reach new levels of efficiency and success. The presence of these industry leaders, alongside a diverse range of other exhibitors, will guarantee a comprehensive and professional solution showcase for all visitors to the exhibition.
Onsite Events Fuelling Industry Passion
Apart from being a premier sourcing platform, the expo will feature a range of inspiring and fun-filled activities. From interactive workshops and live demonstrations to award ceremonies, RBHK will foster meaningful learning and collaboration, ensuring a rewarding experience for all.
RBHK is thrilled to announce the launch of its brand-new event space, The Hub, which will serve as the epicentre for innovative food & beverage insights. As part of the launch, RBHK is honoured to welcome world champions Liang Fan (the winner of the World Latte Art Championship 2023) and Boram Um (the winner of the World Barista Championship 2023) to demonstrate their unparalleled techniques at exclusive Coffee Masterclasses. Additionally, RBHK is delighted to introduce Lorenzo Antinori from Bar Leone, crowned Best Bar at Asia’s 50 Best Bars 2024, who will present his signature cocktails and share his inspiring story. Last but not least, Hong Kong’s own Leo Ko, the first local bartender to win the World Cocktail Championship in 2023, will join to present a bespoke cocktail crafted exclusively for The Hub.
The Asia Art of Cuisine Society presents the Best of the Best MASTERCHEF Recommendation (BOBM) program, which provides an elite catering certification to top restaurants in Hong Kong. Participating restaurants undergo a comprehensive assessment across all aspects of the dining experience. The goal of the BOBM programme is to identify and recognise establishments that demonstrate excellence in every category of their operations.
This prestigious event offers a unique opportunity to connect with winning restaurants and an authoritative judging panel that includes renowned executive chefs from 5-star hotels, celebrated food writers, and representatives from prominent catering associations in Hong Kong and Macau.
In addition, the Hong Kong Latte Art Championship and the Hong Kong Coffee in Good Spirits Championship, are set to be a spectacular highlight during the expo. Regional baristas will unleash their creativity, crafting intricate latte art and perfecting the blend of coffee and alcohol for the opportunity to represent Hong Kong baristas on the world stage. This dynamic showcase promises to stir excitement and set a new standard in the art of coffee.
Recognising the rising importance of bars for social connection and after-work leisure, RBHK 2024 proudly unveils the new Best Bar Awards. Assessed by a panel of spirits experts, bartenders, sommeliers and enthusiasts, the awards aim to redefine the boundaries and mixology and honour venues that craft immersive experiences.
The beloved Pairing Sensations returns this year with an exciting new theme: sustainability. Going beyond mere flavour combinations, this year’s event embarks on a journey to explore the future of pairing through the lens of environmental, social, economic and cultural sustainability. Chefs and bartenders will craft innovative and eco-conscious pairings that reflect current dining trends, offering fresh inspiration for sustainable dining. This renewed focus aims to redefine culinary and beverage pairings, ensuring that they not only delight the palate but also contribute positively to the world.
Advancing Together to Greater Heights
Restaurant, Bar & Café Hong Kong 2024 is meticulously designed to address the evolving needs of industry professionals, continually advancing alongside the technology, workplace trends and consumer preferences. With an expanded range of offerings and a deeper exploration of key sectors, RBHK promises to offer a comprehensive, personalised and immersive experience, unparalleled in its ability to empower F&B transformation.
The show is open to trade professionals and media only and visitors must be aged 18 or above. For more information, please visit www.rbhk-ga.com.
