• Adobe Stretches the Creative Canvas to Apple Watch with Three New Apps

    30 April 2015

    Imagine if you could channel all the creative productivity lost from checking your phone hundreds of times a day into a new project—what would you create? The arrival of the Apple Watch, and the ability to prioritize and customize alerts, signals a shift in how we’ll interact with personal technology.

    Creative Cloud - Notification

    We certainly expect Adobe customers—some of the most creative people on the planet—to be early adopters of the Apple Watch. That’s because designers get a lot of their best ideas not while sitting at our desks, but from interacting with and observing the world around us. Geoff Dowd, our director of experience design, made this point in a recent New York Times article. When Geoff has a few spare minutes, he hops on his bike and takes in the vibrant district around Adobe’s San Francisco design studio.

    This is Adobe’s mission: to stretch the mobile canvas and inspire creatives. So today we updated three of our popular iPhone apps to add support for Apple Watch: Behance, Adobe Color CC, and Creative Cloud. The intersection of Creative Cloud and wearable technology has arrived:

    Color CC - Save

    Prioritize projects with Behance: Whether you’re with a client or away from your desk—customize Behance notifications so that a glance displays your most meaningful daily stats. Behance is the world’s leading creative community, where you can get feedback and find inspiration from over five million creative peers.

    The new release of Behance app for iPhone makes interaction with critical updates frictionless, bringing your Inbox, Notifications, My Work, and Nearby directly to your Apple Watch. Remotely control Airplay presentations of your online portfolio from your watch to open a Behance project and step through the individual images of a project presentation. Use Handoff to move seamlessly from your Apple Watch to your iPhone when you want to comment on a file or project; use the share dialog to post a link to Facebook, Twitter and other services.

    Get out there… and make something colorful:The always-on culture has often meant we miss those precious moments of inspiration and ideating around us. With Adobe Color CC, see the world in a spectrum of color, wherever your inspiration takes you. Pair the app with your Apple Watch and turn on geo-location to reveal color themes that were captured nearby. Discover the colors in the world around you—view the theme, name, distance, and map location.

    Behance - StatsSwipe to see the ten most popular themes in the vicinity. Extend your mobile and desktop workflows by adding new color swatches to yourCreative Cloud Librariesdesign assets as-is, or pass one to your iPhone for real-time adjustments. And this is all available back at your desk, thanks to your unique Creative Profile, so you can continue working in CC desktop tools.

    Wear Adobe Creative Cloud on your wrist: Many folks have asked us about the update for Creative Cloud app for iPhone, that Apple shows on the Watch TV commercial—it’s now here! Gone are the days of being chained to your desk or phone constantly monitoring for client feedback, new projects, design assets and more; set up Apple Watch to monitor activity on shared Creative Cloud files, view and reply to comments on a file, accept or decline invitations to collaborate, and more. The effortless mobile to desktop workflows across devices and apps enabled by Creative Profile and Creative Cloud Libraries make this all possible.

    We’re looking forward to seeing the Apple Watch journey unfold—you can be sure that the first generation is just the start of amazing things to come. Similar to our other recent platform explorations Adobe Ink & Slide and our touch work on Microsoft Surface, how customers interact with Apple Watch will guide us. We can’t wait to hear where you take your newfound freedom.

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