Entrance of Apgujeong District 3
HBA (Hirsch Bedner Associates) teams up with Hyundai Engineering & Construction to shape the interior design vision for Apgujeong District 3, one of South Korea’s most prestigious luxury residential redevelopment projects. Located in Seoul’s prime Gangnam district along the Han River, the development is expected to become a new benchmark for high-end urban living in the city.
As Ken Smith, Partner & Global Principal of HBA Residential, reflects: “Apgujeong Hyundai is one of the most significant residential redevelopments currently underway in Korea, a project that will shape the future identity of the district. Partnering with Hyundai E&C, our focus is clear: to establish a new benchmark for luxury residential living. It is that shared ambition that makes this partnership so compelling.”
The appointment adds another significant project to HBA’s growing portfolio of luxury residential and mixed-use developments across Asia. Best known globally for its hospitality design expertise, HBA continues to expand its influence in the residential sector as developers increasingly look to create homes that deliver the quality, service and lifestyle experiences traditionally associated with world-class hotels. The project also signals Seoul’s booming urban redevelopment, where luxury residences are increasingly embracing a new convergence with hospitality-led design, and it shines a spotlight on JoonSuk Suh, Managing Principal of HBA Seoul,who is playing a key role in growing the firm’s presence in Korea. “This achievement stands as a monumental testament to HBA’s redefined presence in Korea,” explains Joon. “We have successfully transcended the luxury hospitality sphere to enter the immense branded residential market. Furthermore, this unprecedented interior design partnership with Hyundai E&C, a true powerhouse in Korean real estate, heralds a groundbreaking new chapter for HBA.”
Apgujeong District 3 reflects many of the trends currently shaping luxury real estate across Greater China and Southeast Asia, where demand is rising for experience-led living, wellness-driven amenities, private club environments and highly curated communal spaces. HBA’s involvement further demonstrates how hospitality thinking is becoming a defining feature of luxury residential development across the region. More broadly, the Hyundai E&C appointment showcases HBA’s continued momentum across Asia and its success in securing landmark commissions in some of the region’s most sophisticated real estate markets. As branded residences, luxury mixed-use destinations and lifestyle-focused developments continue to gain traction, HBA is increasingly being sought after for projects that bring together hospitality, residential and community experiences in a seamless way.
Dining Area & Han River View
For more information, please visit the official HBA website at: https://hba.com/hba-and-hyundaiec-set-a-new-standard-for-luxury-residential-apgujeong-district-3-seoul/
