• SLD Group & McDonald’s debut a milestone design collaboration presenting McDonald’s CUBE Flagship Restaurants in Chengdu & Shenzhen

    17 March 2021
    McDonald’s CUBE Flagship Restaurant in Shenzhen

    (3 March 2021, Hong Kong) Steve Leung Design Group (SLD) proudly announces its debut collaboration with McDonald’s, the world’s leading global foodservice retailer, unveiling the brand new “CUBE” design and the CUBE flagship restaurants recently opened in Chengdu and Shenzhen.

    Inspired by our childhood memories when, as kids, we would eagerly unpack the iconic Happy MealTM to unravel a magic box full of yummy food and fun surprises, SLD team cleverly integrates the cubic elements of the signature cardboard box and childhood memories into the interior design, skillfully presenting a playful setting that showcases the joyful dining experience at McDonald’s.

    Cube, Warm Colours and Hidden Smile: CUBE’s Three Key Design Elements

    The new design scheme is named “CUBE”, derived from the concept of Cube, which is one of the three key highlights of the overall design. The signature cubic design of the flagship restaurants shaped in a three dimensional space formed with multiple planes. SLD team reconstructs the modular square, adapting the elements of square and cube into different combinations of space, to reveal endless possibilities, flexibility and adaptability. CUBE’s innovative design transforms the sweetest memories of our childhood into a physical space, presenting the McDonald’s joyful and heartwarming face, and providing a unique experience and sociable space for people of all ages to dine, connect and share moments of carefree joy.

    “Warm Colours” represent the second key element of CUBE design. Inspired by signature McDonald’s catering and ingredients, SLD team creatively employs the playful selection of warm tones as CUBE colour palette in different materials, furniture and decorations. Iconic ingredients such as burger, lettuce and mayonnaise are converted into brownish red, lime green and warm grey, vividly portraying the cheerfulness of McDonald’s brings to the visitors.

    The interior graphic design is also defined by the same CUBE colour palette: explosive graphics in bespoke colour palette made from squares in different sizes and shades form an abstract picture of McDonald’s menu items, enriching the visual effects to shape a highly recognizable and playful space. Complemented by the vibrant instant films featuring the brand’s logo, colours and tasty food mounted on wall, it captures the happiest moments and the sweetest memories made at McDonald’s.

    The third design highlight, the “Hidden Smile”, represents a signature feature of the Happy MealTM. SLD team subtly incorporates rounded shape throughout the design of the bespoke decorations, furniture and lightings, creating a pleasant dining space and encouraging visitors to explore the humorous surprises in the CUBE space.

    CUBE Flagship Restaurant in Chengdu – 3D Urban Space filled with Heartwarming Design Opened to public in December 2020, the two-storey McDonald’s CUBE flagship restaurant in Chengdu employs the generous floor-to-ceiling windows revealing the contemporary interior setting and minimalist outlook. A striking semi-translucent staircase connects the first and the second floor, enhancing the perception of the visual space; underneath reflective textures in bright orange gently create a vibrant sense of dynamism within the space, offering visitors a place to chill and dine enjoyably.

    The interior graphic design is also defined by the same CUBE colour palette: explosive graphics made from coloured squares in different sizes and shades form an abstract picture of McDonald’s menu items, complemented by the vibrant instant films featuring the brand’s logo, colours and tasty food mounted on wall to capture the happiest moments and the sweetest memories made at McDonald’s.

    The second floor implements the overall CUBE design, featuring simple lines and minimalistic features in interior setting. Dining areas are equipped with tables, scattered seats, long tables and bar counters are divided by the semi-translucent orange-brown gradient glass in considering the various needs of visitors. Greeting guests with the tailormade furniture incorporates the iconic “Hidden Smile” shaped lines, the ingenious design creating a cozy atmosphere that exudes joyful hints of humorous surprise.

    CUBE Flagship Restaurant in Shenzhen – Natural Elements in Cubic Design Sharing the same three key design elements with Chengdu flagship restaurant, Cube, Warm Colours and Hidden Smile are cleverly integrated through distinctive features unique to the Shenzhen flagship restaurant. With a convenient “Drive-Thru” counter, the exterior is defined by a large full-length window outlined by an eye-catching frame in bright yellow. Inside, the McCaféTM area welcomes guests with a striking coffee cup pattern made of squares in different sizes and colours, re-proposing CUBE’s playful graphic images in portraying McDonald’s signature menu.

    The “Hidden Smile” represents a signature feature of the Happy MealTM. SLD team subtly incorporates rounded shape throughout the design of the bespoke decorations, furniture and lightings, creating a pleasant dining space.

    In response to the specific characteristics of the restaurant, SLD team skillfully utilizes the entire store space by integrating CUBE design and natural elements in the outdoor area to create a warm and delightful dining environment. The dining space, pedestrian and car passages are all adorned with lush greenery and customized dark brown cubic-framed lighting, shaping an extra cozy space to dine and connect with beloved ones.

    More Design
    Taipei’s newest shopping destination A13, designed for the new customer
    Located in the heart of Taipei’s most lively “Xinyi” district, the new FEDS Xinyi A13 department store is within a 10-minute walk from Taipei 101, Eslite Bookstore and the Grand Hyatt Hotel. Positioned as the first and only “smart shopping mall” in Taiwan, this new store design concept is the fifth generation department [...]
    John Holland NextHome, Flinders Gate Melbourne Wins Build4Asia Award 2020
    With architectural and interior design by renowned practice Decibel Architecture, atop the SJB base building, NextHome, the new headquarters of the John Holland Group, took home the prize for Interior Design of the Year (Commercial) at the inaugural Awards ceremony held on 12 November at the Hong Kong Convention & Exhibition Centre. Esteemed jury member, Wai Tang, commended: “I find [...]
    CBRE’S New Hong Kong Offices redefine the future of workplace
    (3 June 2020, Hong Kong) CBRE Hong Kong has announced its relocation to two offices at One Pacific Place in Admiralty and at International Trade Tower in Ngau Tau Kok, to support the company’s future growth. The two offices feature state-of-the-art facilities and modern working environments designed to enhance both employees’ and clients’ experiences. (按此瀏覽中文版) The 22,500 [...]
    BIG Gives the Future a Form at Danish Architecture Centre
    FORMGIVING – An Architectural Future History from Big Bang to Singularity explores how the world around us has taken shape – and has been given shape – from the past to the present, with 71 BIG projects as glimpses of and gifts to our future. The show is on view until January 5, 2020. The 1,350m² solo exhibition transforms the Danish Architecture Center (DAC) into a chronological [...]
    Golin Relocates to One Taikoo Place
    (3 September 2019, Hong Kong) Golin Hong Kong has relocated to One Taikoo Place; unveiling a new office space that’s been carefully designed to boost employee creativity, wellness and collaboration. The move coincides with a busy six months for the agency, in which Golin unveiled its new progressive PR positioning worldwide and won PRWeek 2019 Global Agency of the Year. “It’s [...]
    Swire Properties Arts Month 2019 bringing World-Class Art to Hong Kong
    (28 February 2019, Hong Kong) Swire Properties Arts Month 2019 returns this year with a hand-picked selection of world-renowned artists, including San Francisco-based art collective FoldHaus, which is bringing its “Burning Man” installation to Hong Kong for the first time, New York-based artist Derick Melander, French street artist L’Atlas and Austrian artist Willi Dorner. The host of [...]
    agnès b. Galerie Boutique hosts the François Olislaeger Exhibition
    agnès b. Galerie Boutique has always brought beautiful and artistic works to Hong Kong. This January, agnès b. Galerie Boutique was pleased to welcome renowned, published Belgian cartoonist turned artist, François Olislaeger, who has participated in exhibitions at the Contemporary Art biennal in Le Havre in France, at the Cité de l’Architecture and at the Gaité Lyrique. In Hong Kong [...]
    BoConcept launches its first Design Hub in Hong Kong
    BoConcept is delighted to announce its newest project– the Design Hub. (按此浏览简体中文版) Through its new store at Lee Garden Three, BoConcept invites architects and designers to co-create through its latest concept, BoConcept’s Design Hub. Offered as a constant resource for the industry, designers can now work with BoConcept on a scalable model for any idea, which includes [...]
    Phoenix Property investors collaborates with Richardson Sadeki to present the Morgan Sky Duplex
    (26 July 2018, Hong Kong)  Phoenix Property Investors (“Phoenix”), developer of THE MORGAN, the award-winning luxury residence at 31 Conduit Road in Upper Mid-levels, has unveiled the design of its exclusive two-storey residence, The Morgan Sky Duplex. The Morgan, designed by globally-acclaimed Robert A.M. Stern Architects, one of Architectural Digest’s Top 100 design practices in [...]