• Swire Hotels to launch hotel flagship in the US

    4 July 2013

    Swire Properties Inc, a Swire Properties subsidiary in the United States, recently announced that it has reached an agreement with Swire Hotels to make EAST the hotel flagship at its US$1.05 billion mixed‐use Brickell CityCentre development in downtown Miami. 

    Photo_EAST Miami at Brickell CityCentreThis will be the EAST brand’s first US hotel and Swire Hotels’ first North American venture and EAST, Miami is expected to exceed 20,000m² with 263 guest rooms and 89 serviced apartments.  Billed as a lifestyle business hotel, EAST currently has locations in Hong Kong and Beijing.

    “Interest on the part of hospitality companies in the Brickell CityCentre hotel has been keen,” said Stephen Owens, President of Swire Properties Inc.  “Due to their desire to secure a prime location in the hot Brickell market and due to the inclusion of luxury retail in our project, ultimately we were able to select from among ten upscale hotel brands in choosing Swire Hotels’ EAST for our flagship.”


    The 280-meter-tall Lumina Shanghai, developed by Henderson Land Group and designed by Gensler, is the tallest skyscraper in the Xuhui Riverside District.

    A sophisticated yet modern setting was derived by juxtaposition of Indochine-Vietnamese features and wood-fire inspired material palettes. Re-interpretation of the spatial order of a typical Indochine-Vietnamese mansion has been adopted to give hierarchy, layers and details to the space.


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